Brand Identity

CAPRO is Jeongbok Jeonjang’s dedicated brand for automotive lamps and LED lighting.

The CAPRO brand identity pairs a logotype that combines the clarity of a modern sans-serif with sculpted, dimensional edges, and a symbol that expresses both speed and the light of an LED.

The overall italic form evokes LED light radiating outward while echoing the forward-looking meaning built into the brand name — ‘APRO’, which echoes the Korean word apeuro, meaning “forward”. The bold red used as the primary color stands for the durability and longevity that define the CAPRO brand.